Introducing Journeys - our premium offering
Cultural
Join Matthew Francis on a 7-day culinary and cultural journey through Northern Vietnam, inspired by his own experience of discovering how much more meaningful travel can be when you experience a destination through its food, people, and traditions.
As a chef and food storyteller, Matthew has spent his career exploring the stories behind what we eat. After his recent group journey to China, he was inspired to continue discovering the world through food—and to bring his community along for the experience.
Together, you’ll go beyond the typical tourist highlights to experience Vietnam through its local markets, kitchens, streets, farms, and communities. You’ll taste iconic Hanoi street food, learn traditional cooking techniques, meet local artisans, explore historic landmarks, and experience everyday rural life in Ninh Binh.
From Michelin-recognized street food and Hanoi’s famous egg coffee to the ancient capital of Hoa Lu, the scenic waterways of Trang An, and hands-on farming and fishing experiences, this journey is about eating, learning, exploring, and connecting with Vietnam in a more personal way.
Highlights -
- Taste Michelin-recognized street food and iconic Vietnamese dishes.
- Learn traditional cooking techniques through a local market and hands-on cooking class.
- Experience Hanoi’s food culture, including its famous egg coffee and Train Street.
- Explore Hanoi’s historic landmarks and Old Quarter by traditional cyclo.
- Discover Ninh Binh’s ancient history, artisan traditions, and UNESCO-listed landscapes.
- Experience rural Vietnamese life through traditional farming, rice processing, buffalo and fishing activities.
- Travel with Matthew and a like-minded group while discovering Vietnam through its food, culture, and people.
Design exclusive experiences or have any questions?
7-Day Taste of Vietnam : Culinary & Cultural Journey with Matthew
DAY 1
Arrival in Hanoi | Welcome to Vietnam
DAY 2
Hanoi | Michelin Street Food & Train Street Experience
DAY 3
Hanoi | Local Market & Vietnamese Cooking Class
from $2435 /person
Private groups
Enjoy hassle-free travel with end-to-end, pre-planned trip packages that cover accommodations, meals, guides, permits, and more.
We provide essential resources like gear lists and training plans to ensure you're fully prepared for your adventure. Our goal is to equip you with everything you need to embark on your trip with confidence.
Our experts carefully handpick local guiding companies, who undergo a rigorous vetting process. Local guides enrich your journey with unique insights and expertise.
We are committed to preserving our planet by encouraging our guiding partners and travelers to adopt eco-friendly practices. All tours are designed to benefit local communities.
Matthew is an American chef, writer, producer, and director born in Duluth, Minnesota. Before graduating with a Bachelors from the Culinary Institute of America in 2016, Matthew worked in various restaurants around the USA. Over his ten-year career thus far, Matthew has directed over 4,250+ recipe videos for multiple major media companies including BuzzFeed Tasty, Viacom, Nickelodeon, and People Inc’s Food & Wine, EatingWell, Allrecipes, Better Homes & Gardens, Serious Eats, Southern Living, and more. Additionally, he has always been a deep lover of queer romance and sci-fi/fantasy stories of all mediums. His first fiction novel, PRAX and the Hazardous Countdown, is the start of a six-part YA sci-fi action series. His second Novel & Audiobook Scraps is a continuation of his 2023 Gay Romance Short Film of the same name which has amassed multiple awards and over 2.2 M views on YouTube.
In his free time, Matthew is always writing new stories, cooking up delicious meals, playing in local queer sports leagues, or slaying monsters in Dungeons & Dragons. He hopes to continue growing his career in food media while writing diverse queer stories of every genre for books, tv, and film. He wants his work to impact real people’s lives and support voices that are craving to be noticed.
Invite your friends and family on your adventure:
$2435
/ person